
Market Mix Modelling Professional
5 days ago
We are seeking a skilled Market Mix Model (MMM) professional to contribute to our organization.
Key Responsibilities:
- Act as the primary contact for client engagements involving MMM.
- Understand client business challenges, marketing strategy, and objectives to design customized modelling approaches.
- Translate analytical results into strategic recommendations for media planning and budget allocation.
- Lead the design, development, and validation of MMM using econometric/statistical tools.
- Analyse historical media and sales data to identify key drivers of performance.
- Provide scenario analysis and media optimization insights to guide marketing decisions.
- Integrate MMM results with other measurement approaches such as MTA, digital attribution, or brand health tracking.
The ideal candidate will possess strong analytical skills and be able to communicate complex ideas in a clear and concise manner. They will also have excellent project management skills and be able to work independently.
RequirementsAnalytical Skills: Strong ability to collect, process and analyze large datasets.
Communication Skills: Excellent written and verbal communication skills.
Project Management Skills: Ability to prioritize tasks, manage multiple projects simultaneously and meet deadlines.
Independent Work: Willingness to work independently with minimal supervision.
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