
Marketing Professional
2 days ago
Job Title: Marketing Professional
We are looking for a passionate and creative marketing professional to support our marketing efforts. The ideal candidate will help drive all planning, project management and execution for campaigns being built by the marketing team to drive awareness, customer engagement, and sales through both digital and offline channels.
The role involves executing marketing campaigns across various platforms to promote food products. This includes creating and executing promotional strategies and product positioning, working closely with city business and central teams.
- Key Responsibilities include Execution efficiency and a 'will-get-it done' attitude
- Assist in creating and executing marketing campaigns to promote food products.
- Coordinate photo shoots and video shoots as needed for campaigns.
- Work closely with cross-functional teams to develop promotional strategies and product positioning.
- Identify and manage vendors to ensure seamless execution of planned marketing campaigns.
- Coordinate in-store promotions, tastings, food festivals, and trade events.
- Monitor and analyze the performance of campaigns using tools like Google Analytics, Meta Insights, etc.
- Engage with influencers and content creators to boost product reach.
- Conduct market research to identify trends, pricing strategies, and consumer preferences.
- Maintain a strong understanding of the brand and ensure consistency across all touch points.
Requirements:
- Bachelor's degree in Marketing, Business, Food Technology, or a related field.
- 6 months-1 year experience in a marketing role, preferably in the food, FMCG, events, startup ecosystem.
- Familiarity with digital and offline marketing tools and platforms (Instagram, Facebook, Google Ads).
- Excellent execution, timeline management, and communication skills.
- A creative mindset with an understanding of current food and dining trends.
- Ability to multitask and work in a fast-paced environment.
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