Digital Marketing Professional

2 weeks ago

Udaipur, Rajasthan, India beBeeMarketing Full time ₹ 30,00,000 - ₹ 40,00,000
Job Title: Influencer Marketing Specialist

We are seeking a skilled and creative Influencer Marketing Specialist to join our team. This entry-level role is perfect for someone with up to 3 years of experience who is passionate about influencer marketing and eager to learn and grow in the field.

The ideal candidate will have a strong existing database of influencers across various industries and social media platforms, proven track record of executing influencer marketing campaigns with successful results, in-depth knowledge of social media platforms (Instagram, TikTok, YouTube, etc.) and their respective best practices for influencer collaborations, ability to analyze data and generate reports to measure the effectiveness of campaigns, strong organizational and multitasking abilities with attention to detail, excellent written and verbal communication skills, collaborative and capable of working cross-functionally with the content, creative, and marketing teams, proactive ability to work independently, take initiative, and drive new ideas forward, and education preferably in Marketing, Communications, Business, or a related field.

Key Responsibilities:
  • Influencer Partnerships: Develop, manage, and execute influencer marketing campaigns across various social media platforms, including Instagram, YouTube, TikTok, and others.
  • Influencer Sourcing: Build and maintain a diverse network of influencers to align with the brand's target audience and values.
  • Campaign Strategy & Execution: Collaborate with the marketing team to develop influencer marketing strategies that support product launches, seasonal campaigns, and brand awareness initiatives.
  • Campaign Management: Coordinate and oversee influencer relationships, including negotiation, briefing, content review, and performance tracking.
  • Data-Driven Decisions: Monitor and analyze campaign performance using analytics tools, track KPIs, and provide insights to optimize future campaigns.
  • Trend Identification: Stay up-to-date with the latest influencer marketing trends, platform changes, and emerging influencers to ensure we are always ahead of the curve.
  • Content & Creative Collaboration: Work closely with influencers to ensure content aligns with brand messaging and aesthetics, while allowing creative freedom to resonate with their audience.
Required Skills & Qualifications:
  • Influencer Network: Strong existing database of influencers (micro, macro) across various industries and social media platforms.
  • Experience: Proven track record of executing influencer marketing campaigns with successful results.
  • Social Media Expertise: In-depth knowledge of social media platforms (Instagram, TikTok, YouTube, etc.) and their respective best practices for influencer collaborations.
  • Analytical Skills: Ability to analyze data and generate reports to measure the effectiveness of campaigns.
  • Project Management: Strong organizational and multitasking abilities with attention to detail.
  • Creativity & Communication: Excellent written and verbal communication skills with the ability to manage multiple influencer relationships.

This role offers an opportunity to work on exciting influencer marketing projects, collaborate with a talented team, and contribute to the growth of our marketing efforts.

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