Digital Marketing Campaign Manager
1 week ago
We are seeking an experienced Digital Marketing Executive to join our team at Podar Education Network in Mumbai. As a key member of our marketing department, you will be responsible for managing internal marketing, social media vendor relationships, and driving performance marketing efforts across Meta/Google and SEO.
Job DescriptionThe ideal candidate will have a passion for digital marketing and a strong understanding of creating and managing paid ad campaigns on Google and Meta platforms to drive lead generation and manage agency collaboration.
- Manage internal marketing, social media vendor relationships, ensuring efficient communication and high-quality deliverables.
- Create, manage, and optimize Google Ads and Meta (Facebook/Instagram) ad campaigns to achieve lead generation targets.
- Oversee the implementation of SEO strategies to improve organic search performance.
- Collaborate with internal teams and external agencies to ensure the successful execution of digital marketing strategies.
- Monitor and analyze campaign performance, providing regular reports and insights to improve ROI.
- Stay up-to-date with industry trends, algorithm changes, and best practices in paid media and SEO.
- Excellent written and verbal communication skills.
- Expertise in social media paid campaigns on platforms (Instagram, AdWords, Facebook, YouTube).
- Problem-solving acumen.
- Experience with Google Analytics and Meta Business Suite.
- Strong attention to detail with time management and organizational skills.
- Ability to work independently and manage multiple tasks.
- Ability to visualize content and communicate it thoroughly to the graphics team.
- An appetite for learning and adapting.
- Good grasp of various formats of social media content.
We offer a competitive salary range of ₹6-8 lakhs per annum, depending on experience, as well as benefits including health insurance, retirement plan, and opportunities for professional growth and development.
About UsEstablished in 1927, Podar Education Group has always been driven by the core values of honesty, integrity, and service. With over 97 years of experience in the educational sector, the Podar group now comprises 149 educational institutions nationwide, serving more than 250,000 students with the support of 7,800 dedicated staff members.
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