
Skilled Influencer Marketing Strategist Wanted
2 weeks ago
Sotrue is a glow-first beauty brand that reimagines glow not just as a finish, but as a feeling.
We create effortless, everyday skincare–makeup hybrids designed for Indian skin tones, climates and lifestyles. Our mission is to make our customers feel confident and beautiful.
Job Responsibilities- Develop and execute influencer marketing strategies tailored to Sotrue's beauty, skincare, & grooming categories.
- Identify, onboard, and manage beauty, lifestyle, and wellness influencers/content creators.
- Plan & run targeted campaigns around product launches, festive seasons, and ongoing brand initiatives.
- Collaborate with brand & creative teams to design engaging influencer briefs and ensure brand alignment.
- Negotiate contracts, manage budgets, and ensure timely deliverables.
- Monitor campaign performance, generate insights, and optimize future initiatives.
- Stay updated with trends in the beauty & personal care influencer space to keep Sotrue ahead of the curve.
- Maintain a structured influencer database with performance metrics.
To be successful in this role, you should have:
- 2-3 years of experience in influencer marketing, preferably with beauty, skincare, haircare, or lifestyle brands.
- A proven track record of managing impactful influencer campaigns.
- A strong understanding of content marketing, creator trends, and Instagram-first strategies.
- Excellent communication, relationship-building, and negotiation skills.
- Familiarity with influencer tools and campaign analytics.
- The ability to thrive in a fast-paced, high-growth startup environment.
- Maintain professionalism, punctuality, and accountability at all times.
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