Skilled Influencer Marketing Strategist Wanted

2 weeks ago


Thrissur, Kerala, India beBeeInfluencer Full time ₹ 50,00,000 - ₹ 1,00,00,000
About the Role

Sotrue is a glow-first beauty brand that reimagines glow not just as a finish, but as a feeling.

We create effortless, everyday skincare–makeup hybrids designed for Indian skin tones, climates and lifestyles. Our mission is to make our customers feel confident and beautiful.

Job Responsibilities
  • Develop and execute influencer marketing strategies tailored to Sotrue's beauty, skincare, & grooming categories.
  • Identify, onboard, and manage beauty, lifestyle, and wellness influencers/content creators.
  • Plan & run targeted campaigns around product launches, festive seasons, and ongoing brand initiatives.
  • Collaborate with brand & creative teams to design engaging influencer briefs and ensure brand alignment.
  • Negotiate contracts, manage budgets, and ensure timely deliverables.
  • Monitor campaign performance, generate insights, and optimize future initiatives.
  • Stay updated with trends in the beauty & personal care influencer space to keep Sotrue ahead of the curve.
  • Maintain a structured influencer database with performance metrics.
Requirements

To be successful in this role, you should have:

  • 2-3 years of experience in influencer marketing, preferably with beauty, skincare, haircare, or lifestyle brands.
  • A proven track record of managing impactful influencer campaigns.
  • A strong understanding of content marketing, creator trends, and Instagram-first strategies.
  • Excellent communication, relationship-building, and negotiation skills.
  • Familiarity with influencer tools and campaign analytics.
  • The ability to thrive in a fast-paced, high-growth startup environment.
  • Maintain professionalism, punctuality, and accountability at all times.


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