Analytics Insights Expert for Global Marketing Automation
6 days ago
About Verticurl:
Verticurl, a division of Ogilvy and part of WPP, is a leading marketing technology services agency with a presence in APAC, North America, and LATAM. Established in 2006, our mission is to support global organizations in more than 14 languages across various industry sectors, including High Tech, Banking, Insurance, Financial Services, Manufacturing, Healthcare, and Consumer Electronics.
About Ogilvy:
Ogilvy is one of the world's largest marketing communications companies. Named the Cannes Lions Network of the Year five times between 2012 and 2016, we offer expertise in advertising, public relations, branding, shopper marketing, healthcare communications, direct marketing, consulting, research, analytics, branded content, and specialist communications.
Job Location: Gurgaon (Hybrid Work Mode)
Purpose of the Role:
We seek an experienced Customer Journey Analytics Specialist to join our team. The ideal candidate will have strong knowledge of Adobe Analytics, Adobe Experience Platform, and Customer Journey Analytics. As a Customer Journey Analytics Specialist, you will play a crucial role in analyzing customer data to gain insights into their behaviors and preferences. You will be responsible for preparing reports and dashboards using CJA to provide actionable insights to stakeholders within the organization.
Key Responsibilities:
• Utilize Adobe Analytics and Customer Journey Analytics to analyze customer data and derive actionable insights.
• Prepare and deliver reports and dashboards on customer journey analytics to stakeholders across different departments.
• Collaborate with cross-functional teams to understand business objectives and translate them into analytics requirements.
• Develop strategies to optimize the customer journey and enhance the overall customer experience.
• Stay updated on industry trends and best practices in customer journey analytics and recommend improvements accordingly.
Salary Estimate:
The estimated salary for this role is ₹1,200,000 per annum, based on the location and industry standards.
Preferred Qualifications:
• 5+ years' experience working with Adobe Analytics and 2+ years' experience in Customer Journey Analytics and knowledge of Adobe Experience Platform.
• Strong analytical skills with the ability to interpret complex data sets and identify trends and insights.
• Proficiency in preparing reports and dashboards using CJA or similar analytics platforms.
• Excellent communication and presentation skills with the ability to effectively convey insights to stakeholders.
• Ability to work collaboratively in a cross-functional team environment.
• Detail-oriented with a focus on accuracy and quality of work.
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