Global Media Insights Specialist
3 weeks ago
**Job Summary:**
We are seeking a highly skilled Global Media Insights Specialist to join our team at McCormick & Company, Inc.
The successful candidate will be responsible for monitoring, tracking, and reporting on all earned, owned, and paid media brand mentions globally. This role will serve as the main point of contact for ongoing and timely global social listening and media monitoring, including day-to-day monitoring, crisis situations, and proactive trend spotting.
**Key Responsibilities:
- Monitor global social media for brand mentions, comments, direct messages, etc., and track brands, leaders', and social media accounts for unusual activities.
- Track global earned media for brand mentions, financial performance, rankings, etc., and monitor coverage, including press releases, interviews, and feature stories.
- Summarize findings and generate reports on key issues, audience sentiments, volume of conversation, etc., and analyze and aggregate insights from data for future communications.
- Utilize social listening platforms to proactively track and identify the latest global issues and trends related to the food and CPG industry.
- Build, maintain, and update search queries and dashboards using Boolean operators and keywords related to McCormick.
**Requirements:
- BA/BS degree in Marketing/Communications, Digital Media, Public Relations, or related field.
- 2 years previous experience with media monitoring tools and setting up dashboards.
- Expert in setting up and maintaining Boolean Queries.
- Excellent analytical, communication, and organization skills.
- Proficiency with MS Excel, PowerPoint, and Word.
**Salary Range: $65,000 - $85,000 per year**, depending on location and experience. Benefits include health insurance, retirement plan, and paid time off. We offer a dynamic work environment with opportunities for professional growth and development.
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