Digital Content Strategist

5 days ago


Bengaluru, Karnataka, India beBeeContent Full time ₹ 1,50,00,000 - ₹ 2,50,00,000
Job Description:

Our organization is seeking a skilled Content Marketing Specialist to develop and execute content strategies, including thought leadership pieces, case studies, blogs, one-pagers, and product messaging.

The ideal candidate will be responsible for creating and refining positioning and sales enablement materials in collaboration with sales and product teams.

In addition to content creation, the Content Marketing Specialist will own the creation of marketing collateral that supports outbound campaigns and customer engagement, including planning and executing micro-events, private dinners, and networking meetups.

The successful candidate will build and nurture an engaged community through targeted outreach and valuable content, amplify events and community initiatives through media, and secure industry recognition via PR and analyst reports.

Key responsibilities include executing targeted demand generation campaigns to drive high-quality leads, aligning marketing with sales to ensure a steady pipeline of prospects, and supporting ABM initiatives with strategic content and outreach.

The Content Marketing Specialist will monitor and report on marketing funnel performance, building dashboards that provide actionable insights. They will leverage data to identify trends, segments, and optimization opportunities across the GTM team and craft targeted email campaigns to engage different CRM segments and convert warm leads into demo-ready opportunities.



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