
Digital Marketing Strategist
1 week ago
Job Summary
We are seeking a seasoned marketing professional to lead our growth and lifecycle marketing efforts. As Assistant General Manager, you will be responsible for developing and executing strategies to drive user and merchant acquisition, improve customer lifetime value, and optimize performance.
Key Responsibilities:
- Strategic Campaign Planning: Plan and manage paid campaigns across multiple channels to drive app installs, signups, and merchant acquisition.
- Customer Journey Optimization: Develop email, push, and in-app journeys to enhance customer engagement and retention.
- Performance Analysis and Optimization: Run A/B tests, segment users, personalize communication, and track key metrics such as CAC, LTV, CPA, and ROAS.
- Agency Relationship Management: Own agency relationships and budgets with hands-on execution capability.
Requirements:
- Marketing Experience: 8-10 years of experience in growth, performance, or lifecycle marketing.
- Fintech/App/Payments Background: Strong background in fintech, apps, or payments is an advantage.
- Tools Proficiency: Proficient in tools like GA4, AppsFlyer, HubSpot, MoEngage, and VWO.
- Analytics and Experimentation Mindset: Strong analytics and experimentation mindset.
What We Offer:
Opportunity to build marketing engines from scratch, obsess over CAC:LTV ratio, and contribute to the future of digital payments.
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