Lead Digital Brand Ambassador

7 days ago

Delhi, Delhi, India beBeeDigital Full time ₹ 15,00,000 - ₹ 20,00,000
Brand Manager - Digital and Social Media

Job Title: Brand Manager - Digital and Social Media

Location: Worldwide

Reports to: Marketing Director

Employment Type: Full-time

Role Summary

Brand Managers act as custodians of the brand, responsible for owning the communication strategy, safeguarding consistency, and driving long-term equity. They bridge strategy and execution by briefing creative teams, while continuously analyzing consumer insights and market trends to shape campaigns.

Roles & Responsibilities of Brand Managers

  • Brand Strategy & Positioning: Define and evolve the brand's unique value proposition, messaging framework, and tone of voice.
  • Campaign Direction: Brief creative teams with brand-specific insights; ensure campaigns reflect long-term brand equity.
  • Consistency & Quality Control: Safeguard consistency of communication across product listings, campaigns, influencer partnerships, and customer touchpoints.
  • Consumer Insights: Analyze customer data, competitor activity, and category trends to inform campaigns and product innovation.
  • Cross-functional Collaboration: Act as a bridge between product development, sales, and marketing execution teams to align brand priorities.
  • Performance Tracking: Monitor brand health metrics (awareness, recall, preference) alongside digital KPIs (engagement, CTR, conversions).
  • Innovation & Opportunity Mapping: Identify seasonal, cultural, and category opportunities to strengthen brand presence.

Key Metrics: Brand awareness, engagement rates, share of voice vs competitors, campaign effectiveness, customer loyalty indicators.

Qualifications & Experience

  • 3–5 years of hands-on experience in digital content amplification, paid media, or performance marketing.
  • Strong understanding of content marketing KPIs and digital advertising ecosystems.
  • Proven track record of managing ad budgets and driving measurable growth.
  • Strong analytical skills and the ability to translate performance data into actionable insights.

Key Traits

  • Data-driven mindset with creative intuition.
  • Self-starter, independent, yet collaborative.
  • Highly organized, detail-oriented, and results-focused.
  • Strong communication and project management skills.

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