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Marketing Strategist

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We are seeking a seasoned Marketing Strategist to spearhead our paid social media campaigns. This role is perfect for an individual with expertise in performance marketing and a passion for driving results.

This full-time remote position involves developing and executing targeted ad strategies on Facebook & Instagram Ads Manager. The ideal candidate will have experience in audience research, campaign optimization, and data analysis.

The successful candidate will be responsible for creating engaging ad creatives, managing campaign budgets, and tracking key performance indicators (KPIs). They will also need to stay up-to-date with platform updates and best practices.

Key Responsibilities:

  • Develop and execute paid social media campaigns across Facebook & Instagram Ads Manager
  • Conduct audience research and create targeted ad strategies for conversions, leads, and brand awareness
  • Create engaging ad creatives, copy, and formats (image, carousel, video, reels, etc.)
  • Manage campaign budgets, bids, and daily ad spends to ensure ROI
  • Track KPIs like CTR, CPC, CPL, ROAS, and optimize campaigns accordingly
  • Set up retargeting, lookalike audiences, and advanced custom audience strategies
  • Coordinate with design/content teams for creatives aligned with campaign goals
  • Monitor competitor ad strategies and suggest improvements
  • Run A/B testing for ad copies, creatives, and targeting
  • Prepare campaign performance reports and present insights with actionable recommendations

Requirements:

  • 2+ years of experience managing performance campaigns on Meta Ads
  • Hands-on experience with Business Manager & Facebook Ads Manager
  • Strong understanding of CPC, CPM, ROAS, and attribution models
  • Ability to analyze data, spot trends, and make informed decisions quickly
  • Experience in retargeting & remarketing campaigns
  • Strong copywriting sense for ads and ability to brief creatives effectively