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Digital Marketing Campaign Specialist

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Role: Growth Marketing Strategist

A growth marketing specialist is needed to develop and execute campaigns that meet the clients' business objectives. This role will work closely with internal teams and clients to ensure maximum value from innovative solutions.

  • Key Responsibilities:
  • Develop tailored growth marketing strategies based on clients' goals and objectives.
  • Collaborate with clients to identify key performance indicators (KPIs) and align marketing strategies to achieve these targets.
  • Provide thought leadership and strategic insights to clients on leveraging data-driven marketing solutions.
  • Plan, execute, and optimize growth marketing campaigns across various digital channels.
  • Use data-driven insights to adjust strategies and tactics to maximize campaign performance.
  • Monitor campaign performance and provide regular reports to clients, highlighting successes, challenges, and recommendations for improvement.
  • Serve as the primary point of contact for clients, ensuring exceptional service and satisfaction.
  • Build and maintain strong relationships with clients, understanding their needs, and proactively identifying opportunities for growth.
  • Present and communicate complex performance data in a clear and actionable manner.
  • Work closely with internal product, data science, and engineering teams to ensure seamless integration and execution of innovative solutions.

Requirements & Skills:

  • Experience: 2-5 years of experience in growth marketing, with a proven track record of managing and optimizing campaigns.
  • Technical Skills: Strong understanding of digital marketing channels, including paid search, social media advertising, programmatic, and display. Familiarity with AI and machine learning in marketing is a plus.
  • Analytical Skills: Proficient in analysing data to derive actionable insights and optimize marketing strategies. Experience with tools like Google Analytics, Google Ads, Facebook Ads Manager, etc.
  • Communication Skills: Excellent verbal and written communication skills, with the ability to present complex information clearly and persuasively.
  • Client-Focused: Demonstrated ability to build and maintain strong client relationships, with a focus on delivering value and exceeding client expectations.