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Online Fundraising Expert
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As a Digital Fundraising Specialist, you will play a crucial role in driving our organization's online fundraising efforts. Your primary responsibility will be to develop and execute successful Google Ads campaigns that maximize donations and meet monthly fundraising targets.
Key responsibilities include:
- Plan and execute Google Ads campaigns to drive donations and achieve fundraising goals.
- Conduct thorough keyword research, audience targeting, and A/B testing to optimize campaign performance.
- Monitor, analyze, and report on campaign results, providing actionable insights for growth.
- Collaborate with cross-functional teams to ensure alignment between ad messaging and campaign objectives.
- Stay up-to-date with the latest Google Ads policies, digital marketing trends, and crowdfunding strategies.
To succeed as a Digital Fundraising Specialist, you will need:
- A Bachelor's degree in Marketing, Business, or a related field (although relevant experience is more important).
- At least 3 years of proven experience in crowdfunding and performance marketing in the Indian market.
- Expertise in Google Ads platforms (Search, Display, YouTube, Performance Max).
- Familiarity with conversion tracking, remarketing, and analytics tools.
- Excellent analytical, communication, and problem-solving skills.
- The ability to work independently and manage competing priorities in a fast-paced environment.
