
Digital Marketing Specialist
7 days ago
We are seeking a highly skilled digital marketing professional with expertise in Adobe Campaign.
- Develop and maintain complex data models, workflows, and multi-channel campaign execution (Email, SMS, Direct Mail) using Adobe Campaign v8.
- Design and implement advanced segmentation and personalization strategies to enhance customer engagement.
- Integrate Adobe Campaign with various systems, including Adobe Experience Cloud, CRM Systems, and External Systems.
- Troubleshoot and resolve campaign execution, delivery, and tracking issues.
- Conduct A/B testing and performance analysis to optimize campaign outcomes.
- Ensure compliance with GDPR and email marketing best practices.
Must have:
- 5+ years of hands-on experience as a developer for Adobe Campaign v7/v8.
- Strong understanding of Email marketing, CRM systems, and customer journey orchestration.
- Preferred candidate should be Adobe Certified Expert (ACE) in Adobe Campaign.
- Experience on channel configuration including Email, SMS, Direct Mail.
- Working knowledge of Relational Database Management Systems (RDBMS).
- Proficiency in JavaScript, SQL, and XML for customization and automation.
- Adobe Campaign Development and Configuration.
- Cross-Functional Team Collaboration.
- Communication Skills.
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