Digital Marketing Specialist

7 days ago


Agra, Uttar Pradesh, India beBeeDigitalMarketing Full time ₹ 40,00,000 - ₹ 50,00,000
About the Role

We are seeking a highly skilled digital marketing professional with expertise in Adobe Campaign.

  • Develop and maintain complex data models, workflows, and multi-channel campaign execution (Email, SMS, Direct Mail) using Adobe Campaign v8.
  • Design and implement advanced segmentation and personalization strategies to enhance customer engagement.
  • Integrate Adobe Campaign with various systems, including Adobe Experience Cloud, CRM Systems, and External Systems.
  • Troubleshoot and resolve campaign execution, delivery, and tracking issues.
  • Conduct A/B testing and performance analysis to optimize campaign outcomes.
  • Ensure compliance with GDPR and email marketing best practices.
Required Skills and Qualifications

Must have:

  • 5+ years of hands-on experience as a developer for Adobe Campaign v7/v8.
  • Strong understanding of Email marketing, CRM systems, and customer journey orchestration.
  • Preferred candidate should be Adobe Certified Expert (ACE) in Adobe Campaign.
  • Experience on channel configuration including Email, SMS, Direct Mail.
  • Working knowledge of Relational Database Management Systems (RDBMS).
  • Proficiency in JavaScript, SQL, and XML for customization and automation.
Benefits
  1. Adobe Campaign Development and Configuration.
  2. Cross-Functional Team Collaboration.
  3. Communication Skills.


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