
Strategic Customer Liaison
2 weeks ago
Job Title: Relationship Manager
About the Role:
We are seeking a detail-oriented and proactive professional to manage our customer relationship management systems. In this role, you will be responsible for executing CRM campaigns, analyzing customer data, and supporting the business team in enhancing customer engagement, retention, and growth strategies.
Key Responsibilities:
- Data Management: Manage and maintain the CRM database, ensuring data accuracy, cleanliness, and segmentation.
- Campaign Execution: Execute CRM campaigns (email, SMS, push notifications) to support sales and marketing initiatives.
- Customer Insights: Monitor customer engagement, conversion rates, and churn, and provide actionable insights to the business team.
- Journey Mapping: Collaborate with sales, marketing, and product teams to personalize and optimize customer journeys.
- Performance Analysis: Analyze campaign performance and provide regular reports with recommendations for improvement.
- Loyalty Programs: Support loyalty and retention programs, including customer feedback and satisfaction surveys.
- Process Automation: Assist in the automation of CRM processes and workflows to improve efficiency.
Required Skills and Qualifications:
- Education: Bachelor's degree in Business, Marketing, Data Analytics, or related field.
- Experience: 1–3 years of experience in a CRM, marketing, or customer engagement role.
- Technical Skills: Proficiency in CRM platforms (e.g., Moengage, Firebase, Kwikengage, etc.).
- Analytical Skills: Strong analytical skills and experience with tools like Excel or Google Sheets.
- Communication Skills: Excellent communication and collaboration skills.
- Attention to Detail: Detail-oriented with a strong focus on data quality and customer insights.
- Digital Marketing: Familiarity with digital marketing and customer segmentation strategies.
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