Salesforce Marketing Cloud Professional

2 days ago

Varanasi, Uttar Pradesh, India beBeeMarketing Full time US$ 80,000 - US$ 1,20,000

Job Title: Salesforce Marketing Cloud Developer

We are seeking a highly skilled and experienced developer to join our team. As a Salesforce Marketing Cloud Developer, you will be responsible for designing, developing, and maintaining robust marketing solutions on the Salesforce Marketing Cloud platform.

Key Responsibilities:

  • Design and implement marketing automation solutions using Salesforce Marketing Cloud, including email marketing, push messages, journey builder, automation workflows, and personalized content.
  • Configure and customize Salesforce Marketing Cloud to meet business needs, including creating data extensions, implementing dynamic content, and managing subscriber lists.
  • Develop and maintain complex SQL queries and data-driven automation processes to manipulate and transform data within Salesforce Marketing Cloud.
  • Integrate Salesforce Marketing Cloud with other systems, such as CRM platforms or external data sources, using APIs and custom integration methods.
  • Build AMP Scripts while creating Email templates and using data from data extensions.
  • Build and Validate HTML and CSS.
  • Monitor and troubleshoot marketing automation processes, ensuring data integrity, campaign deliverability, and optimal system performance.
  • Conduct quality assurance testing to validate the accuracy and functionality of marketing automation campaigns and journeys.
  • Create Reports and Dashboards to measure KPIs of campaigns.
  • Do Root Cause Analysis if KPIs are not achieved.

Requirements:

  • Bachelor's degree in Computer Science, Information Technology, or a related field.
  • Certification like Salesforce Marketing Cloud Email Specialist, Marketing Cloud Consultant, Marketing Cloud Developer.
  • 4-5 years of hands-on experience in Salesforce Marketing Cloud implementation and execution of marketing campaigns.
  • Strong understanding of marketing automation concepts, including email marketing, segmentation, personalization, and customer journey mapping.
  • Proficiency in Salesforce Marketing Cloud configuration and customization, including data extensions, contact builder, automation workflows, and content builder.
  • Solid knowledge of SQL and experience in developing complex queries and data manipulation within Salesforce Marketing Cloud.
  • Experience with Salesforce Marketing Cloud APIs and integration methods, including SOAP and REST.
  • Familiarity with HTML, CSS, and AMPscript for email template customization and dynamic content creation.
  • Strong analytical and problem-solving skills, with the ability to troubleshoot and resolve technical issues related to marketing automation processes.
  • Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team environment.

Our Values:

  • CUSTOMER SUCCESS: Always delight our customers.
  • TRUST: Rely on each other.
  • INTEGRITY: Do the right thing, every time.
  • COLLABORATION: Share resources and work together.
  • INNOVATION: Keep creating solutions and finding better ways.
  • INCLUSION: Support a diverse community where we all belong.
  • ACCOUNTABILITY: Be responsible for your success and failure.

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