Digital Growth Strategist

7 days ago

Shimoga, Karnataka, India beBeeSocial Full time ₹ 8,00,000 - ₹ 12,00,000
Job Title: Regional Social Media Manager

We are seeking an experienced Social Media Specialist to drive growth and engagement across our social media platforms. The role demands expertise in short-form video creation, social media campaigns, and platform optimization.

Main Responsibilities:

  • Content Production (60%): Create high-quality content for various platforms, including short-form videos, static posts, and stories.
  • Create 5 high-quality videos weekly (Reels/Shorts, testimonials, event highlights).
  • Publish daily shorts across YouTube & social media.
  • Design 5+ static posts weekly (graphics, carousels, stories).
  • Update weekly Google My Business posts.
  • Growth & Engagement (25%):
  • Deliver 15% MoM follower growth & 10%+ engagement rates.
  • Share weekly updates (photos, events, announcements).
  • Drive 6+ Google reviews/month per location.
  • Campaigns & Initiatives (15%):
  • Execute 1+ localized digital campaign/month.
  • Train students to create content via Social Media Clubs.
  • Track and report KPIs with actionable insights.

Key Performance Metrics (KPIs)

  • 5 videos/week | Daily shorts | 5+ static posts/week
  • 15% follower growth (MoM) | 10%+ engagement rate
  • 6+ Google reviews/location/month

Required Skills & Qualifications

  • Bachelor's degree in Marketing, Mass Communication, or related field.
  • 2+ years of experience in social media marketing with focus on short-form video.
  • Hands-on with Canva, CapCut, Premiere Pro (or similar).
  • Proven track record in achieving 15%+ MoM account growth.
  • Strong communication, organizational, and collaboration skills.

This is a unique opportunity to leverage your expertise in social media marketing and contribute to the growth of our organization.

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