Digital Collections Strategist

1 week ago

Shimoga, Karnataka, India beBeeStrategist Full time ₹ 18,60,000 - ₹ 24,16,250
We are seeking a seasoned Digital Campaign Strategist to lead the development and execution of comprehensive digital outreach strategies that drive business growth and collections performance. Key areas of focus will include design, deployment, and optimization of multi-channel digital campaigns, vendor management, and analytics-driven decision making.Key Responsibilities:
  • Digital Campaign Strategy
    • Develop and execute data-driven digital campaign strategies tailored to customer segments and delinquency stages.
    • Maintain a campaign calendar aligned with business priorities and regulatory guidelines.
    • Collaborate with internal teams to align messaging, tone, and escalation protocols.
    • Utilize campaign builder platforms to configure and allocate customer segments across delinquency buckets, channels, and vendors.
    • Ensure dynamic allocation logic based on risk scores, payment behavior, and campaign responsiveness.
    • Continuously monitor and refine allocation rules to optimize recovery outcomes and operational efficiency.
  • Vendor Management
    • Manage digital campaign vendors and platforms ensuring performance, compliance, and seamless integration with internal systems.
    • Track vendor KPIs such as engagement rate, PTP conversion, and recovery performance.
    • Conduct regular reviews, audits, and innovation pilots with vendor partners.
  • Analytics & Optimization
    • Leverage campaign analytics to monitor performance and identify improvement opportunities.
    • Use A/B testing, segmentation analysis, and predictive modeling to refine outreach strategies.
    • Maintain structured MIS to track campaign outcomes and support decision-making.
  • Compliance & Documentation
    • Prepare and maintain documentation for compliance audits and Operational Risk Management (ORM).
    • Ensure all campaigns and vendor activities adhere to RBI guidelines, data privacy norms, and internal policies.
    • Collaborate with legal and compliance teams to update SOPs and risk control matrices.

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