
Chief Customer Insights Officer
4 days ago
A Customer Data Platform Product Manager plays a pivotal role in defining, developing and maintaining the CDP strategy.
The goal is to unify customer data from various sources to create a single customer view for personalized marketing and valuable business insights.
Key Responsibilities- Strategic Planning: Develop a clear product roadmap that aligns with business needs and market trends ensuring the CDP delivers tangible value.
- Data Management: Ensure accurate complete and properly governed customer data within the platform.
- Integration: Oversee the integration of data from internal and external sources into the CDP.
- Cross-Functional Collaboration: Work closely with engineering marketing sales and other teams to gather requirements and ensure data-driven decision making.
- Product Development: Lead end-to-end product development from conception to launch utilizing agile methodologies.
- Data Activation: Activate unified customer data to make it accessible to other systems such as marketing automation for real-time personalization.
- Performance Monitoring: Regularly review product metrics and model performance to ensure the CDP meets business objectives.
- Stakeholder Management: Gather use cases and needs from various business departments to inform CDP development and optimization.
- Product Management: Strong background in product management particularly with technical products like data platforms or internal tools.
- Data Technical Acumen: Familiarity with data concepts APIs SQL schemas and data engineering.
- Business Understanding: Ability to understand business objectives and connect them to CDP functionality particularly for personalized marketing.
- Collaboration Communication: Excellent communication skills to work with cross-functional teams stakeholders and engineering.
- Strategic Thinking: Capacity to turn vague ideas into concrete product specifications and develop long-term strategies.
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