User Acquisition Strategist

1 day ago

Vellore, Tamil Nadu, India beBeeSpecialist Full time ₹ 9,00,000 - ₹ 12,00,000
User Acquisition Specialist

About Flecks Labs, a casual games developer.

Flecks Labs seeks an experienced User Acquisition Specialist to drive profitable growth through targeted campaigns and creative iteration.

We're looking for a performance-driven specialist with expertise in paid advertising across multiple channels to lead campaign strategy, execution, and optimization.

This role is ideal for a results-oriented individual who treats growth as a mathematical challenge, thrives on efficiency, and knows how to scale campaigns profitably.

Key Responsibilities:
  • Plan, execute, and continuously optimize paid user acquisition campaigns across various ad networks.
  • Analyze deep-funnel metrics (e.g., payer conversion, ARPU, LTV) and adjust strategy based on true value generation.
  • Run sophisticated creative testing and iterate on high-performing ad types.
  • Build robust attribution models and cohort analyses using AppsFlyer or similar tools.
  • Collaborate with product teams on monetization strategies, funnel optimization, and LTV-boosting features.
Requirements:
  • 2+ years of user acquisition experience in casual mobile games or performance marketing.
  • Deep expertise with Meta Ads, Google App Campaigns, and rewarded video networks.
  • Track record of scaling user acquisition with positive unit economics.
  • Strong analytical mindset with fluency in Excel, cohort models, CAC/LTV analysis, and predictive ROAS models.
Bonus Points:
  • Experience with Facebook Instant Games and optimizing HTML5 campaigns.
  • Background in game monetization (e.g., IAP, rewarded ads) and live ops.
What We Offer:
  • Competitive salary + equity.
  • High ownership role focused on scaling games profitably.
  • Remote-first culture with flexible hours.
  • Work with a sharp, driven team that values experimentation and results.

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