Senior Brand Manager

1 day ago

Navi Mumbai, Maharashtra, India beBeeMarketing Full time ₹ 15,00,000 - ₹ 20,00,000

About Us:

At the forefront of empowering startups to scale and thrive, we recognize the pivotal role talent plays in driving organizational success. With a proven track record of supporting over 220 startups, our expertise lies in harmonizing talent with business needs, elevating employee skills, and redefining employer brands.

Our Client:

A pioneering platform bridging local farmers with urban consumers, offering fresh, traceable produce and staples directly to customers' doors. By merging sustainable agriculture with a direct-to-consumer retail model through both online and offline channels, this innovative approach combines efficiency with environmental responsibility.

Key Responsibilities:

  • Deep understanding of customer behavior, preferences, and purchase drivers.
  • Proven ability to launch and scale successful products while delivering measurable, high-impact campaigns.
  • Expertise in driving innovation, organic footfall, and organic search growth.
  • Strong customer-first mindset with ownership of content across all brand communication touchpoints.
  • Develop and execute holistic brand strategies to drive growth, awareness, and engagement.
  • Lead cross-functional teams to launch new products, campaigns, and customer initiatives.
  • Leverage customer insights and market research to guide brand positioning and messaging.
  • Collaborate with digital teams to optimize online presence and customer experience.
  • Drive continuous innovation and experimentation to stay ahead of competitors.
  • Monitor and evaluate brand performance using data-driven insights to refine strategies.

Requirements:

  • Minimum 5 years in the FMCG sector with leading brands
  • 1–2 years in online brand management, ideally within a consumer-facing, high-growth environment.

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