Brand Manager

4 weeks ago

Ibrahim Bagh Lines, India Infinity Learn Full time
Job Title: Brand Manager - B2B Business Strategist

At Infinity Learn, we're on a mission to revolutionize the digital learning landscape. As a Brand Manager - B2B Business Strategist, you'll play a pivotal role in shaping our B2B brand's positioning, marketing, and communication efforts.

Key Responsibilities:
  • Develop and execute comprehensive brand strategies that align with business goals and market needs.
  • Define and refine the brand's value proposition, ensuring consistent messaging across all touchpoints.
  • Analyse market trends, customer insights, and competitor positioning to maintain a competitive advantage.
  • Plan, develop, and execute B2B marketing campaigns, ensuring consistent brand messaging.
  • Craft compelling content for websites, social media, email, case studies, whitepapers, and presentations.
  • Monitor brand perception and manage strategies to maintain or improve brand equity.
Requirements:
  • Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.
  • 5+ years of experience in brand management or marketing, with a focus on B2B markets.
  • Strong understanding of B2B sales cycles, customer behaviour, and decision-making processes.
  • Proven experience in building and executing brand strategies and marketing campaigns.
What We Offer:
  • Competitive salary and benefits package.
  • Opportunities for career growth and development.
  • A dynamic work environment with a collaborative team.

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