Product Manager

2 months ago


Ibrahim Bagh Lines, India MSN Laboratories Full time

Therapy : Expertise in Cardio / Ortho TherapyManages portfolio of products/TA – within given marketDefine and drive specific therapeutic area (TA) and brand strategy, drive product growth, lifecycle management, forecast revenue and operating expenses ensuring the realization of OP revenue and profitability targets in countryDevelop strategy based on brand positioning, customer, channel & regional segmentation for both short term and long term goalsDevelop customer-focused plans to ensure alignment of all marketing activities including both traditional and innovative tools to support an operating planDevelop local market life-cycle strategies (i.E. line extension, new indications) by collaborating with internal stakeholders in other Commercial UnitsLead the development and implementation of best-in-class key account/private hospital management practices and programs by working with sales teamWork with Sales team to identify right key accounts through account planning, develop “above brand” marketing (customer based value added initiatives) and coordination of marketing support across brandsForecast, track portfolio and key account performance and manage budget within allocationSupport a long term engagement with prioritized Accounts (Corporate Chains & Large Standalone Hospitals) by working with Sales team, including developing customer/market insights and translate into account plans, targeted strategies and campaignsProvides customer and market insights to Marketing Head for refining the strategies and tacticsROLE RESPONSIBILITIES Accountable:Brand/Key account Marketing PlanDevelop sales materials, execution of marketing strategyForecast brand and key account performance and track progress towards targetShared Accountabilities:Develop country Op Plan and influence sales targets and brand A& P allocationsLong-range forecasting (with GPM/Marketing Head)Revenue adjustments, as needed (with GPM/Marketing Head)


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