Unlock Your Potential as a Digital Advertising Specialist

2 days ago

Lucknow, Uttar Pradesh, India beBeeDigitalAdvertising Full time ₹ 30,00,000 - ₹ 48,00,000
Digital Advertising Specialist

We are seeking a skilled Digital Advertising Specialist to lead our performance marketing efforts. This role requires expertise in managing paid campaigns across Meta Ads and Google Ads platforms, as well as a strong understanding of data-driven decision-making and creative edge.

The ideal candidate will have prior experience in eCommerce and lead generation, and should be able to develop and execute end-to-end campaign strategies for paid media channels.

Key Responsibilities:
  • Plan, launch, and optimize paid campaigns across various digital advertising platforms.
  • Create compelling ad copy, visual briefings, and video scripts to enhance engagement and conversion rates.
  • Analyze performance metrics using tools like Google Analytics 4 and Google Tag Manager.
  • Strategically segment audiences, run A/B tests, and use data insights to refine campaigns for better ROI and Conversion Rate Optimization.
  • Collaborate with design and UI/UX teams to ensure high-converting landing pages and funnel design.

Required Skills & Qualifications:

  • 2–4 years of hands-on experience in performance marketing, preferably in eCommerce and lead generation environments.
  • Proven expertise in managing paid campaigns on Meta Ads and Google Ads.
  • Strong analytical skills to track key metrics like CPA, ROAS, CTR, and Conversion Rates.
  • Familiarity with marketing AI tools for campaign automation and scaling.

About the Role:

This is an exciting opportunity for a motivated and detail-oriented professional to join our team and contribute to our growth strategy.

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