Digital Performance Marketing Specialist

2 days ago


Coimbatore, Tamil Nadu, India beBeeMarketing Full time ₹ 40,00,000 - ₹ 80,00,000

About the Role:

We are seeking a dynamic performance marketing professional to drive campaign success across marketplaces.

Key Responsibilities:

  • Monitor daily campaign metrics and analyze data to improve ROI.
  • Develop keyword strategies, bid methods, and targeting techniques.
  • Analyze key metrics such as ACOS, ROAS, CTR, and CPC.
  • Utilize Amazon advertising tools and third-party analytics platforms to optimize campaigns.
  • Collaborate with the marketing team to allocate budgets across product lines.
  • Work with sales and product teams to align advertising goals with overall objectives.
  • Share insights and recommendations with senior management.

Required Skills:

  • Minimum 1+ years of experience with Amazon Ads.
  • Proven ability to manage and optimize campaigns on Amazon Advertising Console.
  • Strong proficiency in Excel, Google Sheets, and data visualization tools.
  • In-depth understanding of Amazon's ecosystem, including keyword targeting and bidding strategies.
  • Excellent written and verbal communication skills.

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