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Performance Marketer

2 weeks ago

Coimbatore, Tamil Nadu, India Springboard Digital Full time US$ 90,000 - US$ 1,20,000 per year

We are a results-driven marketing team passionate about delivering high-ROI campaigns for
e-commerce brands, service-based businesses, and lead generation projects
. We are looking for a data-driven
Performance Marketing Executive
to manage and scale campaigns across Meta, Google, and other paid channels.

Responsibilities

  • Plan, execute, and optimize paid ad campaigns across
    Meta Ads, Google Ads, and other digital channels
    for both
    e-commerce sales and lead generation
    .
  • Manage daily budgets, track KPIs, and ensure campaigns meet ROI/ROAS/CPL goals.
  • Conduct testing on creatives, ad copies, landing pages, and audience targeting.
  • Collaborate with designers, content teams, and web developers for high-performing ads and landing pages.
  • Implement and optimize funnels, retargeting campaigns, and conversion tracking.
  • Analyze campaign performance and prepare actionable weekly/monthly reports.
  • Stay updated with the latest performance marketing trends, tools, and platform changes.

Qualifications

  • 1–2 years
    of hands-on experience in
    Meta Ads & Google Ads
    for both e-commerce and lead generation campaigns.
  • Strong analytical skills with proficiency in tools like Google Analytics, Meta Business Manager, Google Tag Manager, and Ads Manager dashboards.
  • Experience with landing page optimization and lead funnels is a plus.
  • Ability to manage multiple campaigns and meet deadlines.
  • Strong communication and reporting skills.