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Brand Solutions Lead

1 month ago

Bengaluru, Karnataka, India AIM Full time
Job Description

AIM seeks a seasoned Brand Solutions Lead to spearhead brand management and marketing initiatives.

About the Role

This is an exceptional opportunity for a strategic thinker to drive business growth through innovative brand building and marketing campaigns.

As Brand Solutions Lead, you will develop and execute comprehensive brand strategies to enhance brand awareness, positioning, and equity in alignment with client objectives.

You will oversee digital marketing initiatives, including SEO, SEM, email marketing, and social media advertising to increase brand visibility and drive traffic to digital platforms.

In addition, you will manage brand consistency across all marketing channels and touchpoints, ensuring messaging and visual identity align with client brand guidelines.

Responsibilities
  1. Develop and execute comprehensive brand strategies to enhance brand awareness, positioning, and equity.
  2. Oversight of digital marketing initiatives, including SEO, SEM, email marketing, and social media advertising.
  3. Management of brand consistency across all marketing channels and touchpoints.
  4. Collaboration with internal teams to ensure alignment of marketing strategies with overall business objectives.
  5. Analyzing key performance indicators (KPIs) to measure the effectiveness of marketing initiatives and provide insights and recommendations for optimization.
Requirements
  • Bachelor's degree in Marketing, Communications, Business Administration, or related field.
  • 7+ years of experience in brand management, marketing strategy development, operations, and executing marketing campaigns.
  • Proven track record of successful brand building and marketing campaign management.
  • Strong analytical skills with the ability to interpret data and insights to drive marketing decisions.
  • Excellent written and verbal communication skills with the ability to create compelling content.
  • Proficiency in digital marketing tools and platforms including Google Analytics, social media management tools, and email marketing software.
Estimated Salary Range

$80,000 - $120,000 per year, based on industry standards and location.