Digital Marketing Automation Specialist

5 days ago


Allahabad, Uttar Pradesh, India beBeeAutomation Full time ₹ 15,00,000 - ₹ 20,00,000
Job Description

We are seeking an experienced marketing automation professional to develop, configure and maintain Adobe Campaign v8. This role is ideal for someone who thrives in a fast-paced environment and has a passion for delivering personalized customer experiences.

The successful candidate will be responsible for designing and implementing complex segmentation and personalization strategies, integrating Adobe Campaign with various systems including Adobe Experience Cloud, CRM Systems and External Systems.

A strong understanding of Email marketing, CRM systems and customer journey orchestration is essential. Proficiency in JavaScript, SQL and XML for customization and automation is also required.

Key Responsibilities:

  • Develop, configure and maintain Adobe Campaign v8 including data models, workflows and multi-channel campaign execution (Email, SMS, Direct Mail).
  • Design and implement complex segmentation and personalization strategies.
  • Integrate Adobe Campaign with various systems including Adobe Experience Cloud, CRM Systems and External Systems.
  • Troubleshoot and resolve campaign execution, delivery and tracking issues.
  • Conduct A/B testing and performance analysis to optimize campaign outcomes.
  • Ensure compliance with industry standards and regulations.
  • Maintain detailed documentation of workflows, integrations and technical specifications.
Requirements
  • 5+ years of hands-on experience as a developer for Adobe Campaign v7/v8.
  • Strong understanding of Email marketing, CRM systems and customer journey orchestration.
  • Experience on channel configuration including Email, SMS, Direct Mail, etc.
  • Working knowledge of Relational Database Management Systems (RDBMS) including Oracle / SQL Server / PostgreSQL.
  • Proficiency in JavaScript, SQL and XML for customization and automation.


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