Brand Strategist

4 weeks ago


Delhi, Delhi, India socialmojo Full time

Brand Manager Job Description

At SocialMojo, we are seeking a highly skilled Brand Manager to join our team. As a Brand Manager, you will be responsible for developing and executing brand strategies that align with our business objectives.

Key Responsibilities:

  • Develop and implement comprehensive brand strategies that resonate with our target audience and support business growth.
  • Conduct market research to understand consumer insights, competitive landscape, and emerging trends.
  • Define the brand's value proposition, tone of voice, and positioning in the market.
  • Ensure brand consistency across all marketing channels and communications.
  • Oversee the development and execution of brand campaigns, including digital, print, and in-store activations.
  • Collaborate with the creative team to produce compelling and engaging content that aligns with the brand's identity.
  • Monitor brand performance metrics and optimize strategies based on data-driven insights.
  • Work closely with the marketing team to align brand initiatives with overall marketing goals.
  • Develop partnerships with external agencies, media outlets, and influencers to enhance brand visibility.
  • Lead the planning and execution of product launches, events, and promotional activities.
  • Liaise with internal stakeholders, including sales, product, and customer service teams, to ensure alignment with brand objectives.
  • Present brand strategies and performance updates to senior management and key stakeholders.
  • Identify new opportunities for brand growth, including potential partnerships and market expansion.
  • Stay updated with industry trends and emerging technologies to keep the brand at the forefront of the market.

Qualifications & Skills:

  • MBA/PGDM from a Tier 1 college (IIMs, XLRI, ISB, FMS, etc.).
  • 45 years of experience in brand management, preferably in the travel, hospitality, or luxury sectors.
  • Strong understanding of branding principles and marketing strategies.
  • Proven track record of managing successful brand campaigns and driving brand growth.
  • Excellent communication, presentation, and interpersonal skills.
  • Ability to think creatively and strategically while managing multiple projects.
  • Proficiency in digital marketing and experience working with cross-functional teams.


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