Digital Media Strategist

3 weeks ago


Mumbai, Maharashtra, India Atrangii Full time

About Atrangii:

We are a dynamic organization engaged in the business of media and entertainment. Our company owns and operates multiple OTT platforms targeting diverse audiences and catering various genres.

Job Title: Digital Media Strategist

Location: Mumbai, India

Salary Range: ₹600,000 - ₹900,000 per annum

Job Description:

Key Responsibilities:
  • Channel Optimization: Develop and implement comprehensive strategies for YouTube channel management, including content planning, SEO optimization, metadata enhancement, audience engagement, and compliance with YouTube policies.
  • Platform Insights: Provide regular updates on YouTube's operations, algorithm changes, emerging content trends, copyright rules, and monetization guidelines to ensure our company remains compliant and competitive in the digital content space.
  • Revenue Maximization: Analyze revenue generated from channels through YouTube's monetization tools and suggest strategies to optimize monetization and maximize revenue streams.
  • Team Education: Educate and update the team on YouTube best practices, new features, and platform changes, including guidance on effective use of monetization tools, metadata strategies, and audience engagement techniques.
  • Growth Opportunities: Identify opportunities for channel growth and revenue maximization by leveraging an in-depth understanding of YouTube operations, recommending content calendar planning, targeted audience engagement, and the use of third-party tools to improve performance metrics.
Required Skills and Qualifications:
  • 3-5 years of experience in digital marketing or YouTube channel management.
  • In-depth knowledge of YouTube's platform features, algorithms, and best practices.
  • Strong understanding of video editing and production techniques.
  • Excellent written and verbal communication skills.
  • Proficiency in using YouTube Analytics and other relevant tools.
  • Ability to work independently and as part of a team.
  • Passion for video content and digital media.


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