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Performance Marketing Strategist
2 weeks ago
About this role:
We're seeking a results-driven professional to develop, execute and optimize performance marketing strategies that drive business growth.
- Key responsibilities:
- Strategy development: Develop tailored performance marketing strategies that align with clients' objectives.
- Collaborate with clients to identify key performance indicators (KPIs) and align marketing strategies to achieve these targets.
- Provide thought leadership and strategic insights to clients on leveraging AI-driven marketing solutions.
Campaign management: Plan, execute and optimize performance marketing campaigns across various digital channels.
- Use data-driven insights to adjust strategies and tactics to maximize campaign performance.
- Monitor campaign performance and provide regular reports to clients, highlighting successes, challenges, and recommendations for improvement.
Client relationship management: Serve as the primary point of contact for clients, ensuring exceptional service and satisfaction.
- Build and maintain strong relationships with clients, understanding their needs, and proactively identifying opportunities for growth.
- Present and communicate complex performance data in a clear and actionable manner.
Cross-functional collaboration: Work closely with internal product, data science, and engineering teams to ensure seamless integration and execution of AI solutions.
- Provide feedback to product teams to help shape the development of new features and enhancements based on client needs.
Market research and insights: Stay updated on industry trends, competitive landscape, and emerging technologies in performance marketing.
- Share insights with clients and internal teams to drive innovation and stay ahead of the competition.