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2 days ago
As a Senior Marketing Strategist, you will be responsible for developing and executing comprehensive marketing campaigns that drive patient engagement and conversion.
- You will lead the planning, execution, and optimization of paid marketing efforts across digital platforms, including Google Ads, Facebook/Instagram Ads, and healthcare-specific channels.
- Conduct in-depth keyword research, audience targeting, and competitor analysis to inform campaign strategy and maximize ROI.
- Monitor and analyze campaign performance, providing regular reports to stakeholders to ensure optimal results.
- Bachelor's or Master's degree in Marketing, Business, or related field.
- 5+ years of experience in performance marketing, preferably in the healthcare industry.
- Expertise in Google Ads, Meta Ads Manager, Analytics, Tag Manager, SEO fundamentals, and automation tools.
- Certification in Google Ads / Facebook Blueprint.
- Experience with healthcare CRM systems and patient management software.
- Knowledge of marketing automation platforms (HubSpot, Zoho, Mailchimp).
Key Responsibilities:
- Optimize landing pages, ad creatives, and funnels for improved conversion rates.
- Collaborate with content and design teams to create engaging ad copy, visuals, and video campaigns aligned with healthcare regulations.
- Implement remarketing and retargeting strategies to engage potential patients.
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