Sales Director

4 days ago


Raipur, Chhattisgarh, India Red Envelope Consultants Full time

Job Description:

We are seeking an experienced Sales Director to lead our dairy product sales efforts across India. As a key member of our team, you will be responsible for developing and executing a national sales strategy aligned with our business goals.

Main Responsibilities:

  • Sales Strategy & Business Expansion
    • Develop and execute a long-term national sales strategy to drive revenue growth and expand our market presence.
    • Identify and pursue new markets, including tier-2 and tier-3 cities, as well as modern trade and e-commerce platforms.
    • Implement Go-To-Market (GTM) strategies for new regions and product launches.
    • Strengthen B2B, institutional, and HORECA sales channels.
    • Formulate pricing strategies to maximize revenue while maintaining competitiveness.
  • Revenue Growth, Planning & Forecasting
    • Define and execute short-term and long-term sales growth strategies to increase revenue, volume, and profitability.
    • Develop and oversee annual sales budgets, ensuring cost efficiency and revenue optimization.
    • Use data-driven decision-making to adjust pricing, distribution, and marketing strategies for higher ROI.
    • Set up dynamic sales forecasting models to predict demand, track trends, and optimize inventory.
  • Strengthening Market Footprint & Distribution Network
    • Expand and optimize the distribution network, ensuring strong regional presence and last-mile connectivity.
    • Strengthen relationships with key distributors, wholesalers, retailers, and modern trade partners.
    • Develop partnerships with supermarkets, e-commerce platforms, and institutional buyers to scale up sales.
    • Improve supply chain efficiency by aligning sales with production and distribution capabilities.
  • Digital & Data-Driven Sales Excellence
    • Leverage CRM, AI-driven analytics, and sales automation tools for better tracking and performance management.
    • Drive D2C sales through online platforms, mobile apps, and e-commerce channels.
    • Optimize omnichannel sales strategy by integrating traditional retail with digital commerce.
    • Utilize customer insights and market analytics to refine sales and marketing approaches.
  • New Product Development & Innovation
    • Work closely with R&D and marketing teams to identify gaps in the dairy market and drive product innovation.
    • Plan and execute successful product launches, ensuring strong market adoption.
    • Develop value-added dairy products and premium product lines to capture high-margin segments.
  • Leadership, Team Development & Performance Management
    • Build, train, and lead a high-performing national sales team (regional managers, zonal managers, key account)
    • Define KRAs/KPIs and implement a performance-based culture.
    • Develop succession planning and leadership pipelines within the sales function.
    • Ensure strong collaboration between sales, marketing, production, and finance teams.
  • Competitive Intelligence & Customer Engagement
    • Monitor competitor strategies, pricing trends, and consumer preferences to stay ahead in the market.
    • Strengthen customer engagement by ensuring consistent quality, service, and brand visibility.
    • Collaborate with the marketing team on brand positioning, promotional campaigns, and loyalty programs.
  • Strategic Partnerships & Corporate Sales
    • Establish partnerships with large retail chains, institutional buyers, and government procurement bodies.
    • Explore export opportunities and potential international markets for expansion.
    • Identify and evaluate merger & acquisition opportunities to accelerate business growth.
  • Risk Management & Compliance
    • Ensure compliance with food safety regulations, FSSAI norms, and industry standards.
    • Implement robust sales governance policies to avoid financial and operational risks.
    • Monitor credit exposure and optimize credit policies for distributors and partners.

Requirements:

  • Graduation/Post Graduation in Marketing and Sales.
  • 15-20 years' experience of sales
  • At least 5-7 years' experience of leadership position.

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