Digital Acquisition Strategist
3 days ago
Job Overview
">We are seeking a skilled professional to lead our lead acquisition efforts. The ideal candidate will have a growth hacking mindset and be passionate about social media and viral trends.
">Key Responsibilities
">- Paid Digital Distribution: Manage and optimize all paid digital distribution channels, including Meta Ads, Google Ads, and other emerging platforms, to generate high-quality leads.
- Strategy & Execution: Develop, implement, and manage a robust lead acquisition strategy that includes idea creation, execution, review, and iteration to optimize performance and scale acquisition efforts.
- Channel Management: Take full ownership of key distribution channels, removing reliance on third-party vendors and bringing channel management in-house for direct control and maximum efficiency.
- Experimentation & Optimization: Conduct rigorous A/B testing and experiments to continuously improve campaign performance, analyzing data to identify new opportunities for growth and iterating rapidly on successful strategies.
- Performance Analysis: Monitor and analyze key metrics to provide insights into campaign performance, optimizing budget allocation to maximize ROI and achieve lead generation goals.
Requirements
">- 2-3 years of experience in digital marketing or growth roles, with a strong focus on lead acquisition and paid media.
- A deep understanding of paid digital distribution channels and a track record of successfully managing large-scale campaigns.
- A proactive, hands-on, and autonomous approach to work.
- Strong analytical skills and the ability to use data to inform decision-making.
- A growth hacking mindset with a history of implementing creative, scalable, and unconventional strategies.
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