
Digital Advertising Specialist
1 week ago
We're seeking a skilled professional to manage and optimize ad spend on social media platforms. This full-time remote role requires analytical, creative, and spreadsheet-savvy skills.
The ideal candidate will build and scale full-funnel campaigns using data-driven strategies and possess excellent problem-solving abilities.
- Key Responsibilities:
- Managing ad budgets and optimising ad performance
- Developing and implementing campaign strategies
- Analysing key performance metrics such as CPL, CTR, ROAS, and CAC
- Testing and refining ad creatives to improve conversion rates
- Producing clear reports and being accountable for results
Requirements:
- Highly analytical and mathematically confident individual with a passion for numbers and logic
- Ability to build effective spreadsheets for tracking performance and trends
- Eye for creating compelling and engaging ad content
- At least 1–2 years' experience running Facebook Ads with a proven track record
- Understanding of key performance metrics and how to optimise them
- Initiative and problem-solving skills
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