Programmatic Advertising Specialist

2 weeks ago

Mumbai, Maharashtra, India MiQ Full time

About MiQ

MiQ is a leading marketing intelligence company with cutting-edge technology and expertise to help businesses succeed. We excel at data ingestion, modeling, and actionable insights, which we deliver through various products and services.

Our team's unique blend of skills and values drives our success. Our people make the difference, and our values bring them together. This synergy inspires our product and sets us apart from the rest.

In short, MiQ transforms data into valuable, insightful, and intelligent information that enables clients to engage customers, grow sales, and generate revenue. Our offerings include Media (programmatic managed media), Analytics (custom engineering and data science solutions), and Technology (analytics capabilities for clients). We enjoy a 97% client retention rate globally across brands like Walmart, Barclaycard, and Ford.

MiQ was founded 10 years ago by Gurman Hundal and Lee Puri in London, UK. Remaining self-funded, we've grown to over 800 employees, with 15 global offices spanning 4 continents.

Our business vision is to empower marketing divisions with relevant insights, shaping overall business strategy. With exciting growth prospects ahead, it's an ideal time to join a dynamic, collaborative team in a fast-paced environment.

Key Facts:

  • We represent over 450 clients globally.
  • Our 97% client retention rate since launch demonstrates our commitment to excellence.
  • We have 700 global employees, with a 100% staff retention rate in the first 3 years, currently 93%.
  • We have offices in London, Manchester, Hamburg, 10 US cities, Toronto, Australia, and Bangalore.
  • Award-winning infrastructure – recently voted 'Best Use of Data' and 'Best Trading Team' in the UK, and 'Most Innovative Brand in Mobile' in North America.

Job Overview:

We're seeking a skilled and results-driven Trader to manage and optimize Facebook Ads and Google Ads campaigns for our clients. The successful candidate will have a strong background in digital advertising, hands-on experience in campaign management, optimization, and performance analysis.

Responsibilities:

  1. Develop and execute digital advertising strategies across Facebook Ads and Google Ads platforms.
  2. Create, manage, and optimize campaigns to achieve key performance metrics, including ROAS, CPA, and CTR.
  3. Conduct keyword research, ad copywriting, and A/B testing to improve campaign performance.
  4. Monitor campaign performance, analyze data, and provide actionable insights and recommendations for optimization.
  5. Collaborate with cross-functional teams to ensure alignment with client objectives and overall digital marketing strategies.
  6. Stay up-to-date with industry trends, best practices, and platform updates to continually enhance campaign performance.

Qualifications:

  • Bachelor's degree in Marketing, Advertising, Business, or related field.
  • 3-5 years of experience in digital advertising, with a focus on Facebook Ads and Google Ads.
  • Proven track record of managing successful digital advertising campaigns and achieving KPIs.
  • Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with team members and clients.
  • Highly organized with strong attention to detail and the ability to manage multiple projects simultaneously.
  • Google Ads and Facebook Blueprint certifications are a plus.

Why Join Us:

  • Opportunity to work with a dynamic and collaborative team in a fast-paced environment.
  • Competitive salary and benefits package.
  • Career growth and development opportunities.
  • Access to cutting-edge tools and technologies.
  • A supportive and inclusive work culture that values creativity, innovation, and excellence.

What We Value in Our People:

  • Passion – We love what we do.
  • Determination – We always find a way to figure it out.
  • Unity – We hold each other accountable. We win and lose as a team.
  • Agility – We anticipate the unexpected, embrace, and adapt to change.
  • Courage – We dare to think unconventionally.

At MiQ, we celebrate diversity and are proud to be an equal opportunity workplace.

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