Marketing Strategy Executive

3 days ago

Bengaluru, Karnataka, India beBeeCampaign Full time ₹ 1,00,00,000 - ₹ 1,50,00,000
Content and Campaign Strategist">

Overview

As a strategic thinker with expertise in content marketing, campaign orchestration, and storytelling, you'll drive the development of compelling campaigns that resonate with our target audience. You will be responsible for analysing business goals, market trends and competitor landscape to inform campaign strategy.

Key Responsibilities:

  • Develop comprehensive campaign strategies in partnership with cross-functional teams, mapping content initiatives to specific business objectives and marketing goals.
  • Conduct thorough analyses of market trends, target audience research, existing content audits and gap analysis to inform campaign strategy development.
  • Build comprehensive campaign plans aligned with the buyer's journey, incorporating SEO/AEO strategy, editorial calendars, social media and user experience considerations.
  • Oversee the creation of high-quality, campaign-ready content across multiple formats (blogs, articles, website copy, social media, videos, infographics etc).
  • Define key campaign and content performance metrics, track effectiveness, and provide data-driven insights and recommendations for continuous improvement.
  • Work closely with marketing, sales and product to ensure content and campaigns are integrated, aligned and amplifying go-to-market priorities.
  • Act as a strategic partner in campaign brainstorming, planning and execution.

Requirements

For this role we're looking for someone with 6+ years of experience in developing and executing content strategies, preferably within a B2B environment.

Skills and Qualifications:

  • Proven ability to research, plan, create and measure the impact of content initiatives.
  • Strong understanding of content marketing principles, SEO/AEO best practices, user experience (UX) and multi-channel content distribution.
  • Excellent writing, editing and proofreading skills with the ability to adapt tone and style for different audiences and platforms.
  • Experience with content management systems, including headless content management systems (e.g., WordPress), analytics platforms (e.g., Google Analytics) and SEO tools.
  • Ability to analyse data, draw insights and make data-driven recommendations.

About Us

We're a leading SaaS provider revolutionising the work of IT service providers. We're backed by leading investors.

Qualifications

Strategic thinker with a deep understanding of content marketing and campaign orchestration.

Preferred Qualifications:

  • 6+ years of experience in developing and executing content strategies, preferably within a B2B environment.

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