
Chief Growth Ambassador
5 days ago
We are seeking an experienced Market Development Representative to drive business growth and expand our customer base.
- Conduct thorough market research to identify potential customers and opportunities, utilizing public and private data sources to gather valuable insights.
- Qualify and prioritize leads based on their potential value, enabling targeted marketing campaigns to maximize effectiveness.
- Monitor industry trends and news sources to stay informed and augment account, lead, and opportunity data with relevant information.
- Develop tailored strategies to engage prospects through email, social media, and other channels, enhancing engagement rates and driving conversions.
- Follow up on marketing campaigns to maintain account intelligence briefs for Sales and Account Managers, ensuring seamless collaboration and communication.
- Leverage team members to develop targeted lists, call and email strategies, and messaging to drive opportunities and prospecting activities.
- Collaborate with partners to enrich, cleanse, and triage account data, providing actionable insights for informed decision-making.
- Engage with stakeholders to understand priorities and requirements, aligning market development efforts with business objectives.
- Document activities in Salesforce and report results regularly, tracking progress and identifying areas for improvement.
To succeed in this role, you will need:
- 2-6 years of experience in Market Development, Business Development, or similar roles.
- The ability to effectively research, qualify, and react to leads and business opportunities.
- A Bachelor's degree or equivalent graduation education.
- Experience with Salesforce.com, Marketo, or similar applications.
- Excellent knowledge of MS Office (Outlook, Word, PowerPoint, and Excel).
- A professional manner capable of managing time and prioritizing tasks effectively with autonomy.
- Proven experience working closely with cross-functional teams.
- The ability to work in a fast-paced international start-up environment.
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