Market Analytics Specialist

7 days ago

Alleppey, Kerala, India beBeeMarketing Full time ₹ 1,50,00,000 - ₹ 2,50,00,000

Job Opportunity:

We are seeking a seasoned professional to lead our Market Mix Modelling initiatives.

The ideal candidate will have a strong background in marketing analytics and experience with econometric/statistical tools.

The role involves working closely with clients to understand their business challenges, develop customized modelling approaches, and provide strategic recommendations for media planning and budget allocation.

  • Key Responsibilities:
  • Act as the primary point of contact for client engagements involving MMM.
  • Design and implement customized modelling approaches to meet client objectives.
  • Translate analytical results into actionable insights for media planning and budget optimization.
  • Lead the development and validation of MMM using econometric/statistical tools.
  • Analyse historical data to identify key drivers of performance.
  • Provide scenario analysis and media optimization insights to inform marketing decisions.
  • Integrate MMM results with other measurement approaches.

Requirements:

  • Mandatory Skills:
  • Marketing analytics expertise
  • Econometric/statistical tool proficiency
  • Data analysis and interpretation skills
  • Effective communication and project management skills

About this Role:

  • This is an exciting opportunity to work with leading brands and contribute to the development of innovative marketing strategies.
  • You will have the chance to collaborate with a talented team of professionals and gain valuable experience in marketing analytics.
  • The ideal candidate will be able to demonstrate a passion for marketing analytics and a willingness to learn and grow.

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