
Digital Marketing Specialist
1 day ago
Develop and execute comprehensive digital marketing plans to drive business growth and enhance brand visibility.
Key Responsibilities:- Strategy Development: Design, build, and maintain effective social media and content strategies, collaborate with internal teams to optimize user experience, and provide regular reports on campaign performance.
- Brand Visibility: Undertake campaigns for brand awareness, focusing on ATL strategies that generate interest in company products and services.
- Digital Growth: Forecast marketing campaign growth and ROI, implement performance metrics, measure and report campaign performance, identify trends, and optimize spend and performance.
- Team Leadership: Provide thought leadership, develop and manage projects, delegate tasks, review team member work, and collaborate with agencies and vendor partners.
Qualifications & Experience: MBA in marketing or a related field with 10-12 years of experience in digital marketing. Proven working experience in digital marketing, particularly within the industry, with demonstrable experience leading and managing SEO/SEM campaigns, optimizing landing pages, and using website and marketing analytics tools.
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