Mobile Data Insights Specialist

23 hours ago

Vijayawada, Andhra Pradesh, India beBeeAnalytics Full time ₹ 12,00,000 - ₹ 20,00,000

Unlock your mobile analytics expertise and take on the challenge of delivering clean, reliable data and performance insights across mobile apps.

This is an exciting opportunity for someone who understands the complexity of mobile tracking, SDKs, MMPs, app store ecosystems, and can connect the dots to see which channels drive installs, engagement, and revenue.

Key Responsibilities

  1. Design, audit, and optimize mobile analytics setups using tools like Firebase, Adjust, Appsflyer, or Branch.
  2. Configure and troubleshoot in-app event tracking, conversion tracking, and attribution flows.
  3. Align app tracking setups with paid campaigns across Google Ads, Meta, TikTok, and other platforms.
  4. Support integration of SKAdNetwork (SKAN) for iOS campaigns and ensure data quality.
  5. Identify and resolve attribution discrepancies across platforms and reporting systems.
  6. Build dashboards (Looker Studio, BigQuery, or other BI tools) to visualize mobile performance clearly.
  7. Document all technical setups and collaborate with performance marketing teams.

Requirements and Qualifications

  1. 3–5 years of hands-on experience with mobile analytics tools (Firebase, Adjust, Appsflyer, or Branch).
  2. Strong understanding of mobile attribution models and post-install event tracking.
  3. Familiarity with iOS and Android tracking limitations, including ATT and SKAdNetwork.
  4. Experience working with paid acquisition tracking for mobile apps.
  5. Ability to troubleshoot SDK integrations, misfiring events, or discrepancies in MMP data.
  6. Clear communication skills to bridge technical insights with marketing needs.

Desirable Skills and Experience

  1. Experience with server-to-server (S2S) integrations and APIs for advanced attribution.
  2. Knowledge of privacy-first tracking approaches and consent frameworks.
  3. Exposure to funnel reporting and cohort analysis for mobile growth.

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