Digital Advertising Specialist
3 days ago
We are seeking a Digital Advertising Specialist to lead our paid advertising efforts across various platforms.
About the Role:This is a full-time opportunity that involves planning, executing, and optimizing paid advertising campaigns on Google Ads and other platforms. The ideal candidate will have a deep understanding of performance marketing, search engine marketing (SEM), and campaign optimization.
- Campaign Management: Develop and implement strategies for paid campaign management, focusing on high-intent keywords and maintaining high-quality scores.
- Performance Analysis: Monitor key metrics such as CTR, CPA, ROAS, and conversion rates to ensure optimal campaign performance.
- Analytics & Tracking: Utilize tools like Google Analytics and Google Tag Manager to track campaign performance, user behavior, and event tracking.
- Remarketing & Lead Nurturing: Create and execute remarketing strategies to re-engage existing leads, developing segmented audience lists based on user behavior and funnel position.
- Local SEO & Competitor Research: Enhance local visibility by optimizing online listings and tracking their performance, conducting competitor analysis to identify market trends and keyword opportunities.
- Lead Quality & Funnel Optimization: Analyze lead quality to ensure alignment with business goals, providing feedback to improve lead generation forms and landing pages.
- Team Leadership: Lead a team of marketing professionals, assigning tasks, setting performance goals, and fostering collaboration for successful campaign execution.
- Lead Quality & Funnel Optimization: Analyze lead quality to ensure alignment with business goals, providing feedback to improve lead generation forms and landing pages.
- Local SEO & Competitor Research: Enhance local visibility by optimizing online listings and tracking their performance, conducting competitor analysis to identify market trends and keyword opportunities.
- Remarketing & Lead Nurturing: Create and execute remarketing strategies to re-engage existing leads, developing segmented audience lists based on user behavior and funnel position.
- Analytics & Tracking: Utilize tools like Google Analytics and Google Tag Manager to track campaign performance, user behavior, and event tracking.
- Performance Analysis: Monitor key metrics such as CTR, CPA, ROAS, and conversion rates to ensure optimal campaign performance.
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