Digital Advertising Expert

7 hours ago

Hyderabad, Telangana, India beBeeDigitalAdvertising Full time ₹ 1,50,00,000 - ₹ 2,50,00,000
Digital Advertising Expert - Campaign Optimization and Management

We are seeking a seasoned Digital Advertising Specialist to lead the optimization and management of our digital advertising campaigns across various platforms. This individual will be responsible for troubleshooting and refining campaign strategies based on data insights, ensuring high performance and effective media buying.

The ideal candidate will have a strong background in Ad Tech and hands-on experience in campaign optimization and troubleshooting. Proficiency in managing and executing campaigns across Demand-Side Platforms (DSPs) and Supply-Side Platforms (SSPs) is essential. Additionally, expertise in tag implementation, management, and tracking, as well as knowledge of bidding strategies and targeting methods, is required.

Key Responsibilities:
  • Troubleshoot and optimize digital advertising campaigns across DSPs and SSPs.
  • Manage and execute campaigns across multiple platforms, ensuring high performance and effective media buying.
  • Implement tags, pixels, and tracking codes to ensure correct data capture and performance measurement.
  • Leverage knowledge of bidding strategies to optimize budget allocation and campaign performance.
  • Design, manage, and optimize video-based campaigns across multiple platforms.

The successful candidate will possess excellent analytical skills, with the ability to generate insights from performance data. Strong communication skills are also essential to collaborate effectively with internal teams and external stakeholders.

Requirements:
  • Minimum 5 years of hands-on experience in digital marketing, specifically in Ad Tech (DSP/SSP).
  • Strong experience in campaign optimization and troubleshooting across digital advertising platforms.
  • Deep understanding of bidding strategies, targeting methods, and media buying across DSPs and SSPs.
  • Hands-on experience managing video-based campaigns, including video specs, tag setup, and quality reporting.
  • Proficient in campaign management tools, ad servers, and analytics tools.

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