Senior Marketing Automation Specialist

2 days ago

Haryana, India beBeeMarketing Full time ₹ 20,00,000 - ₹ 25,00,000
Job Overview

We are seeking a highly skilled professional to join our team and provide advanced expertise in optimizing marketing automation strategies.

This role requires collaboration with clients and cross-functional teams to architect, implement, and enhance sophisticated marketing campaigns aimed at maximizing lead generation and enhancing customer engagement.

The technical acumen of the successful candidate will be essential in ensuring our marketing initiatives are aligned with business objectives and adhere to industry best practices.

Key Responsibilities
  • Consultation:
    • Requirements Analysis: Conduct in-depth assessments of clients' marketing automation architecture to design customized strategies leveraging advanced features.
    • Best Practices Implementation: Advise on industry-standard practices for email marketing, lead scoring algorithms, nurturing workflows, and automation development.
  • Campaign Development:
    • Campaign Architecture: Collaborate with clients to design and implement complex multi-channel marketing campaigns that effectively target and engage specific audience segments.
    • Performance Analytics: Establish comprehensive tracking frameworks using reporting tools and Google Analytics to monitor campaign effectiveness and facilitate data-driven decision making.
  • Implementation Support:
    • System Configuration: Oversee the configuration and integration of Pardot with CRM systems and other marketing technologies to ensure seamless data synchronization and operational efficiency.
    • Integration Troubleshooting: Identify and resolve technical issues related to Pardot integrations, including API connections, webhooks, and data synchronization.
  • Client Enablement:
    • Technical Training: Develop and deliver training sessions and documentation to empower clients to leverage marketing automation functionalities effectively.
    • Ongoing Technical Support: Provide continuous consultation and technical support to clients, addressing inquiries and resolving challenges related to marketing automation.
  • Data Analysis:
    • Data Interpretation: Conduct advanced analysis of campaign performance metrics, utilizing A/B testing and statistical methods to derive actionable insights for optimization.
    • Reporting Frameworks: Create and present detailed reports on marketing automation effectiveness, including key performance indicators (KPIs), ROI analysis, and predictive analytics.
  • Industry Awareness:
    • Emerging Technologies: Stay abreast of emerging trends, tools, and best practices in marketing automation and digital marketing technologies.
    • Thought Leadership: Contribute to the company's thought leadership through the publication of technical articles, white papers, and participation in industry events.

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