Cybersecurity Social Media Strategist
3 weeks ago
About the Role:
We are seeking a highly skilled Social Media Risk Prevention Expert to join our team at RiskProfiler Inc. as a Cybersecurity Social Media Strategist. In this role, you will play a key part in shaping our social media strategy and executing campaigns that align with our broader marketing goals.
Main Responsibilities:
- Craft and execute a comprehensive social media strategy across platforms, focusing on increasing brand awareness and engagement.
- Manage day-to-day social media operations, including posting content, responding to comments, and engaging with followers.
- Collaborate with the Head of Marketing to create and manage social media campaigns that align with business goals and product launches.
- Develop compelling and creative content that aligns with cybersecurity themes and resonates with target audiences.
- Monitor social media trends, cybersecurity news, and competitor activities to inform content creation and engagement strategies.
- Use analytics tools to track and report on social media performance metrics, including engagement, reach, lead generation, and conversions.
- Identify key performance indicators (KPIs) and regularly report progress to the Head of Marketing with actionable insights and recommendations.
- Stay up to date with the latest social media trends, tools, and best practices, particularly in the cybersecurity space.
- Manage paid social media advertising campaigns and budgets to ensure cost-effective lead generation.
Requirements:
- Proven experience as a Social Media Specialist or similar role, preferably in the cybersecurity or tech industry.
- Strong understanding of social media platforms, their audiences, and best practices for engagement and growth.
- Experience creating and managing successful social media campaigns that drive engagement, lead generation, and brand awareness.
- Excellent writing and communication skills with the ability to convey technical concepts in an engaging and accessible manner.
- Familiarity with social media management and analytics tools, such as Hootsuite, Buffer, Sprout Social, or others.
- Ability to analyze performance metrics and translate data into actionable insights to improve social media strategies.
- Creative mindset with the ability to produce visually appealing content, including graphics, videos, and infographics.
- Strong organizational skills with the ability to manage multiple campaigns and projects simultaneously.
- Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent work experience.
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