Cybersecurity Social Media Strategist

3 weeks ago

Delhi, Delhi, India RiskProfiler Inc Full time
Job Description

We are seeking a highly skilled Social Media Marketing Specialist to join our team at RiskProfiler Inc. This is a remote position that offers a competitive salary and a comprehensive benefits package.

The successful candidate will play a key role in shaping our social media strategy and executing campaigns that align with our broader marketing goals. Reporting directly to the Head of Marketing, you will be responsible for managing and growing our social media channels, creating compelling content, and analyzing performance metrics to optimize our social media presence.

Key Responsibilities:

  1. Develop and execute a comprehensive social media strategy across platforms such as LinkedIn, Twitter, Facebook, Instagram, and YouTube, focusing on increasing brand awareness and engagement.
  2. Manage the day-to-day operations of all social media channels, including posting content, responding to comments, and engaging with followers.
  3. Collaborate with the Head of Marketing to create and manage social media campaigns that align with business goals and product launches.
  4. Craft compelling and creative content that aligns with cybersecurity themes and resonates with target audiences, including blogs, infographics, and videos.
  5. Work with internal teams (product, sales, and content) to develop and promote content that highlights the company's value proposition, thought leadership, and product offerings.
  6. Monitor social media trends, cybersecurity news, and competitor activities to inform content creation and engagement strategies.
  7. Use analytics tools to track and report on social media performance metrics, including engagement, reach, lead generation, and conversions.
  8. Identify key performance indicators (KPIs) and regularly report progress to the Head of Marketing with actionable insights and recommendations.
  9. Stay up-to-date with the latest social media trends, tools, and best practices, particularly in the cybersecurity space.
  10. Manage paid social media advertising campaigns and budgets to ensure cost-effective lead generation.
  11. Participate in online communities, forums, and groups related to cybersecurity to foster relationships and increase brand visibility.

Requirements:

  • Proven experience as a Social Media Specialist or similar role, preferably in the cybersecurity, SaaS, or tech industry.
  • Strong understanding of social media platforms, their audiences, and best practices for engagement and growth.
  • Experience creating and managing successful social media campaigns that drive engagement, lead generation, and brand awareness.
  • Excellent writing and communication skills with the ability to convey technical concepts in an engaging and accessible manner.
  • Familiarity with social media management and analytics tools, such as Hootsuite, Buffer, Sprout Social, or others.
  • Ability to analyze performance metrics and translate data into actionable insights to improve social media strategies.
  • Creative mindset with the ability to produce visually appealing content, including graphics, videos, and infographics.
  • Strong organizational skills with the ability to manage multiple campaigns and projects simultaneously.
  • Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent work experience.

Preferred Qualifications:

  • Experience in a SaaS or cybersecurity startup environment.
  • Familiarity with SEO and content marketing strategies that complement social media efforts.
  • Experience running and optimizing paid social media campaigns across platforms like LinkedIn, Facebook, and Twitter.
  • Knowledge of cybersecurity trends and the ability to integrate them into social media content.
  • Basic graphic design skills using tools like Canva, Adobe Creative Suite, or similar.

Benefits:

  1. Competitive Salary
  2. Health and Wellness
  3. Paid Time Off
  4. Professional Development
  5. Work-Life Balance
  6. Employee Stock Ownership Plan (ESOP)
  7. Additional Perks

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