"CRM Marketing Coordinator"

2 weeks ago


Bengaluru, Karnataka, India ALLEN Digital Full time

About ALLEN Digital:

ALLEN Digital is an EdTech platform dedicated to empowering students through technology. With 30-35 years of industry leadership, the company aims to revolutionize education by leveraging its enhanced platform.

About the Role:

This position requires a proactive and detail-oriented Junior Executive to support the CRM Marketing team in executing, managing, and analyzing CRM marketing campaigns. The successful candidate will develop strategies to engage and retain customers across multiple channels, including push notifications, email, SMS, WhatsApp, and more.

Key Responsibilities:

  • Assist in planning and executing CRM marketing campaigns across various channels, ensuring timely and accurate delivery of campaign assets and messages.
  • Coordinate with design, content, and tech teams to monitor campaign performance and address any issues that arise.
  • Maintain campaign calendars and schedules, ensuring all campaign elements are executed on time.
  • Track key performance indicators (KPIs) such as open rates, click-through rates, conversion rates, and ROI for ongoing campaigns.

Qualifications:

● Bachelor's degree in Marketing, Business, or a related field.

● 2-4 years of experience in marketing or a related field, with a focus on CRM or digital marketing preferred.

● Strong analytical skills with the ability to interpret data and generate actionable insights.

● Excellent organizational and project management skills, with the ability to handle multiple tasks and meet deadlines.

● Strong communication and interpersonal skills, with a collaborative and proactive approach.

This role offers the opportunity to contribute to impactful customer engagement strategies and gain valuable experience in CRM marketing with ALLEN Digital.



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