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Customer Loyalty and Engagement Specialist

2 weeks ago

Bharatpur, Rajasthan, India beBeeEngagement Full time ₹ 9,00,000 - ₹ 12,50,000
Job Title: Manager - Customer Loyalty and Engagement

We are seeking a seasoned professional to spearhead our customer loyalty and engagement initiatives. The ideal candidate will possess a deep understanding of lifecycle marketing strategies, CRM management, growth hacking, and product marketing.

This is a high-impact role that directly supports our goal to grow daily active users (DAU), monthly active users (MAU), and deepen user-product affinity.

The successful candidate will have prior experience in banking, financial services, and fintech, with a strong grasp of consumer motivations, particularly in underserved or first-time credit segments.

Main Responsibilities:
  • Develop and execute app engagement strategies to boost DAU, MAU, and session duration.
  • Create gamification-led experiences to drive repeat usage and behavioral stickiness.
  • Identify and implement loyalty and rewards frameworks to recognize and retain high-intent users.
  • Analyze in-app behavioral data to understand user intent signals and cross-product affinities.
Required Skills and Qualifications:
  • 3–5 years of experience in lifecycle marketing, CRM, growth, or product marketing, preferably in fintech, D2C, or consumer apps.
  • Strong understanding of fintech consumer motivations, especially in underserved or first-time credit segments.
  • Proficiency in analyzing user journey data to define product affinity, intent segments, and retention triggers.
Benefits:
  • Increase in returning user base and app re-engagement rates
  • Consistent improvement in DAU, MAU, and session time
  • Loyalty mechanisms that drive feature repeatability