Mobile Game Acquisition Specialist

2 days ago

Nashik, Maharashtra, India beBeeUserAcquisition Full time ₹ 2,00,000 - ₹ 2,50,000

Unlock a Dynamic Career in Mobile Gaming

User Acquisition Manager is a key role within the growth team, responsible for managing the entire user acquisition funnel.

We are seeking a highly motivated and data-driven specialist to join our team. Your goal will be to acquire high-quality users at scale and maximize long-term ROI.

This role requires a mix of technical expertise, strategic thinking, analytical rigor, and creative collaboration. You will work closely with cross-functional teams, including analytics, engineering, product, and creative.

The ideal candidate will have 4+ years of experience in UA for mobile games, with a strong working knowledge of major ad platforms and MMPs.

  • Plan, launch, and optimize UA campaigns across Meta, Google Ads, TikTok, Apple Search Ads, Unity, and other ad networks/DSPs.
  • Manage daily campaign performance, adjusting bids, budgets, targeting, and creatives to hit CAC, LTV, and ROI goals.
  • Implement structured A/B tests for campaigns, audiences, and creatives.
  • Ensure accurate event configuration and tracking across ad platforms and MMPs (AppsFlyer).
  • Partner with engineering teams to QA and troubleshoot SDK/event integrations.

You will analyze campaign and cohort-level data from ad platforms and MMPs to identify trends, opportunities, and risks. You will also calculate breakeven points and model projected LTV/ROI by user cohorts.

In this role, you will develop and execute a full-funnel UA strategy that integrates acquisition, retention, and re-engagement. You will create and manage audience strategies, design and execute re-engagement campaigns for churned or low-activity users.

The User Acquisition Manager will collaborate with CRM and product teams to connect UA with retention and monetization strategies. You will contribute to budget allocation, forecasting, and scaling strategies.

This role requires a deep understanding of UA KPIs (CPI, CAC, ROAS, ROI, LTV, retention) and proficiency in data analysis & visualization tools (Excel, SQL, Looker Studio, Tableau, or equivalent).

The ideal candidate will have a strong entrepreneurial mindset with a high sense of ownership and accountability. They will be able to run re-engagement campaigns and leverage MMP + platform data for targeting and predictive analysis.

Key Qualifications:

  • 4+ years of hands-on experience in UA for mobile games (social, hypercasual, or casino preferred).
  • Proven expertise with major ad platforms (Meta, Google Ads, TikTok, ASA).
  • Strong working knowledge of MMPs (AppsFlyer, Adjust, Singular) including event setup and analysis.
  • Deep understanding of UA KPIs (CPI, CAC, ROAS, ROI, LTV, retention).
  • Ability to run re-engagement campaigns and leverage MMP + platform data for targeting and predictive analysis.
  • Proficiency in data analysis & visualization tools (Excel, SQL, Looker Studio, Tableau, or equivalent).
  • Strong analytical, mathematical, and problem-solving skills.

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