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Mobile Performance Insights Professional

3 weeks ago

Nashik, Maharashtra, India beBeeAnalytics Full time ₹ 12,00,000 - ₹ 20,00,000

Our organization is seeking a highly skilled Mobile Analytics & Attribution Specialist to join our team. This role is ideal for someone who has expertise in mobile tracking, SDKs, MMPs, and app store ecosystems.

As a key member of our performance marketing team, you will be responsible for delivering clean, reliable data and performance insights across mobile apps. Your primary focus will be on implementing, auditing, and optimizing mobile analytics setups using tools like Firebase, Adjust, Appsflyer, or Branch.

  • Implement, audit, and optimize mobile analytics setups using tools like Firebase, Adjust, Appsflyer, or Branch.
  • Configure and troubleshoot in-app event tracking, conversion tracking, and attribution flows.
  • Align app tracking setups with paid campaigns across Google Ads, Meta, TikTok, and other platforms.
  • Support integration of SKAdNetwork (SKAN) for iOS campaigns and ensure data quality.
  • Identify and resolve attribution discrepancies across platforms and reporting systems.
  • Build dashboards (Looker Studio, BigQuery, or other BI tools) to visualize mobile performance clearly.
Key Requirements
  • 3–5 years of hands-on experience with mobile analytics tools (Firebase, Adjust, Appsflyer, or Branch).
  • Strong understanding of mobile attribution models and post-install event tracking.
  • Familiarity with iOS and Android tracking limitations, including ATT and SKAdNetwork.
  • Experience working with paid acquisition tracking for mobile apps.
  • Ability to troubleshoot SDK integrations, misfiring events, or discrepancies in MMP data.
Nice to Have
  • Experience with server-to-server (S2S) integrations and APIs for advanced attribution.
  • Knowledge of privacy-first tracking approaches and consent frameworks.